Our history

A STORY OF PASSION AND LEGACY

They say that some roads don't just lead somewhere… they lead to someone.

La Route des Plages is one of them.

 La Route des Plages is not just a brand.
 It is the legacy of a man who knew that life is measured less by what we own than by the moments we share.

 In the 90s, 

 On this road, there was no agenda, no urgency. Only the freedom to be together, to talk about everything and nothing, to reimagine the world around a sunset, to share memories and create new ones.

Today,

La Route des Plages is the desire to keep alive the friendships that ground us and lift us up.

Each creation carries this promise: to remind us that the most beautiful memories are those we make together, where the sun warms the skin and smiles are natural, drawing inspiration from one of the most beautiful destinations on the French Riviera, Saint-Tropez.

An invitation to take our time, to laugh a little too loudly… and to understand that the most beautiful destination, ultimately, is the people we walk with.

Today, he is no longer there to walk beside us…. his spirit continues to guide the brand.
Each creation carries the simplicity and generosity that defined him, a call to the freedom of summer getaways: lightweight fabrics, shades inspired by the landscapes of Saint-Tropez—brilliant white, azure blue, sandy beige—and clean lines.